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Promoting your Website to the top of the major search engines can either make or break a site on the Internet. When you see your competition at the top of every search term that pertains to your site, that's where you begin. It's like being a detective of sorts. Your competitor's site has been placed at the top of listings for a reason. And the most probable reason being is its keyword content. Find out what the best keywords are. Put yourself in your customer's shoes. If your were a customer trying to locate "widgets" on the Internet or in the YellowPages, what words would you use? It is important to use relevant keywords in your titles, metatags, filenames, and content.
In general, no human employed by the search engines ever comes around to look at your site. A computer program, called a spider, or robot looks at only the TEXT on your site. These spiders are set up with a complex set of algorithms (the way they are told to look at a page). The engineers that work for the search engines set these algorithms. They are all different, however, there are some common factors. These algorithms are trade secrets and they are very difficult to get a grasp of. And each one changes, some more frequent than others. It takes a lot of time, research and effort to even get a basic idea of what each search engine spider is looking for.
One very important thing to know about robots is that they cannot read Frame Based Sites and for the most part can't read Java Scripts. However, there are some ways to "get around" these obstacles. If your site is framed based, make sure you insert No Frame Tags, to redirect the robot or spider. If you use Java Scripts, make sure that your metatag descriptions are placed before the Java Scripts.
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