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SUMMARY  Sign up for our Free Newsletter! ORDER ON-LINE NOW! |
Promotion Strategy Worksheet Below is a questionnaire that I strongly urge you to take the time to complete, your answers from this questionnaire will form the backbone to your promotion plan and future success. By creating the Promotion Profile in your word processor or text editor you can use the word and character count feature to check your accuracy. To Create your promotion profile simply copy the headings to the questions below and then type your response to each question. When you are ready to use your promotion profile you can open it from your word processor or text editor and simply copy the information from your worksheet directly to the submission forms of where you are posting your site. It is important to keep track of where you have submitted your site. A very simple way to do this is to open an email message window, address it to yourself, label the subject "Promotion Trail", then minimize the email window so that it is on your task bar. Once you are at the submission page of your Search Engine, copy the URL, open the email message and paste the URL and type the Search Engine Name that you have just posted to. You can keep on going list of each site you have posted to, which will allow you to easily go back and check your status at a later date.  Promotion Goals 1. If you were your customer why would you visit your site? (for example, a Inn Keeper might answer, "To plan a weekend vacation.") 2. What do you have that your competition doesn't have at their site? (for example, a Management Training firm might answer "Free initial Consultations.") 3. Comparative to what you offer, what other interests do your customers have? (for example a Real Estate Broker might answer "Mortgage Loans, home buying tips, etc.") 4. If you were a customer, what words would use to find a site like yours? (Don't guess on this one, ask your customers, look in the yellowpages, ask friends, Research your answer carefully.) 5. In priority order, type the 10 most important keywords or keyword phrases from your answer above. (For example, the same training company might answer "training, speakers, teamwork training, management training, executive coaching, communications training.") Promotion Profile Sheet To make your submission process go smoothly and eliminate the risk of errors, create a "Promotion Profile Worksheet" to copy and paste your information directly to the Search Engines submission forms. Each Search Engine has different guidelines, and this "worksheet" will cover most of the bases. Open your word processor or text editor and enter the below listed "Headings" and complete the worksheet with your information. As you describe your site, include as many keywords as possible, and please avoid typing everything in all caps, some people will find this offensive, and it makes it difficult to read. 1. Website Title (use keywords.) 2. Your exact URL. 3. Your email address. 4. Your Mailing Address 5. Your phone number. 6. Your toll free number. 7. Your fax number. 8. Describe your site in one concise sentence. 9. Describe your site in 10 words. 10. Describe your site in 25 words or less. 11. Describe your site in 50 words or less. 12. Describe your site in 100 words or less. |
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